Colegio Universitario de Cartago

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1. El estilo Coca-Cola: estrategias para competir en un mercado global

by Pendergrast, Mark.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Deusto 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.049 P397e] (1).

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2. Fundamentos de marketing

by Talaya, Agueda Esteban | Mondejar Jiménez, Juan Antonio.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; ESIC ; 2013Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 T137f11] (3).

3. La estrategía en el panorama del negocio: textos y casos

by Ghemawat, Pankaj.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Pearson Educación ; 2000Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.401.2 G411e] (2).

4. El plan de marketing: guía de referencia

by Burk Wood, Marian.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Pearson Educación ; 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 B947p] (2).

5. Marketing estratégico

by Walker Jr, Orville | Boyd, Jr, Harper | Mullins, John.

Edition: 4 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw-Hill ; 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 W181m] (2).

6. Marketing

by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m] (1).

7. Marketing en empresas de servicios

by De Andrés Ferrando, Jose María.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Alfaomega 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 D282m] (2).

8. Marketing: enfoque America Latina, el marketing científico aplicado a Latinomérica

by Arellano Cueva, Rolando.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 A678m] (1).

9. Mi mercado: mercado tikwe

by Mondol López, Lenin | Amador Hernández, Gustavo | Acuña Cascante, Maureen.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Costa Rica OMI 2013Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 M741m] (1).

10. El Negocio de la Felicidad: desarrollo y marketing turístico de paises, regiones, cuidades y lugares

by Chias, Josep.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Pearson Educación 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 Ch532n] (6).

11. Marketing

by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl.

Edition: 7 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m7] (3).

12. Lo quiero

by Davies, Mark | Catling, Tina.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Gestión 2000 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 D255q] (1).

13. Marketing de servicios: personal, tecnología y estrategia

by Lovelock, Christopher | Wirtz, Jochen.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson 2015Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L898ma7] (3).

15. La esencia de la estrategia de marketing: la estrategia a partir del consumidor

by Homs, Ricardo.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Cengage ; 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 H768e] (1).

16. Marketing práctco para pequeños negocios: una guía para todos

by Mediano Serrano, Lucía | Beristain Oñederra, José Juan.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Pirámide ; 2015Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 M489m] (1).

17. Memoria : el sueño la hazaña y la realidad, la historia del Tecnológico de Costa Rica

by Instituto Tecnológico de Costa Rica.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Costa Rica ; ITCR ; 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 920 I597m] (1).

19. Marketing edición Latinoaméricana

by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Cengage Learning ; 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m] (4).

20. Marketing

by Lamb, Charles | Hair, Joseph | McDaniel, Carl.

Edition: 11 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Cengage Learning ; 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L 218m11] (1).

21. Marketing analytics:cómo definir una estrategia

by Elosegui Figueroa, Tristán | Muñoz Vera, Gemma.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Ediciones Anaya Multimedia ; 2015Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 E48m] (2).

22. Estrategia de marketing

by Ferrell, O.C | Hartline, Michael.

Edition: 6 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Cengage Learning ; 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 F383e6] (1).

23. Marketing estratégico: desde el paradigma esencial

by Paris, José Antonio.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Argentina ; Alfaomega ; 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 P232m] (1).

24. Innovación y marketing de servicios en la era digital

by Villaseca Morales, David.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Alfaomega ; 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 V726i2] (1).

25. Mercadeo real: aplicaciones cuantitativas empresariales

by Sánchez Sánchez, Juan Diego.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Costa Rica ; Número Cuatro Ediciones ; 2018Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S212m] (1).

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