Colegio Universitario de Cartago

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1. El rápido crecimiento de amazon.com

by Spector, Robert.

Material type: book Book; Format: print Publisher: España Deusto 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.049 S741r] (1).

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2. Negocios exitosos: cómo empezar, administrar y operar eficientemente un negocio

by Fleitman, Jack.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw-Hill ; 2000Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658 F596n] (2).

3. Sobrevivir entre pirañas

by Posada, Joachim de.

Material type: book Book; Format: print Publisher: Estados Unidos ; Planeta ; 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.314 P855s] (1).

4. Dirección de marketing

by Kotler, Philip.

Edition: 10 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Pearson Educación ; 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87d] (8).

5. Cómo medir la satisfacción del cliente: desarrollo y utilización de cuestionarios

by Hayes, Bob.

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Gestion 2000 ; 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.812 H418c] (2).

6. Administración de ventas

by Hartley, Robert.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Patria ; 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.81 H332a] (1).

7. Como hacer marketing sin recursos

by Rice, Craig S.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Argentina ; Granica ; 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.84 R495c] (1).

9. Análisis de los negocios con excel

by Carlberg, Conrad.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Pearson Educación ; 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.406.2 C279a] (2).

10. Dirección de marketing

by Kotler, Philip.

Edition: 14 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87di14] (4).

11. Planificación operacional y financiera en la hotelería

by Escudero, Francisco R.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Trillas ; 2003Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.2.51 E74p] (2).

12. Marketing para turismo

by Kotler, Philip.

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España Pearson Educación 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 K87m3] (9).

13. Smart: lo fundamental y lo más efectivo del marketing

by Mariotti, John.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ; McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 M342s] (1).

14. Cultura de calidad de servicio

by Müller de la Lama, Enrique.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Trillas ; 1999Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.84 M959c] (1).

15. Técnicas de marketing y estrategias para restaurantes

by Vallsmadella, Josep María.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Pearson Educación ; 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.4.23 V215t] (2).

16. Fundamentos teóricos y gestión práctica de las Agencias de Viajes

by González Cobreros, Ma. de los Ángeles.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Sintesis ; 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.3.4 G643f] (3).

17. Las 11 leyes inmutables de la creación de marcas en internet

by Ries, Al | Ries, Laura.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: ES Deusto 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.827 R559l] (1).

18. Liderazgo de marca

by Aaker, David A | Joachimsthaler, Erich.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Deusto 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.827 A112l] (1).

19. Dirección de marketing: conceptos esenciales

by Kotler, Philip.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87di] (1).

20. Dirección de Marketing

by Kotler, Philip | Lane Keller, Kevin.

Edition: 12 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87di12] (5).

21. Clientes enamorados

by Keiningham, Timothy | Vavra, Terry.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Deusto 2003Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.812 k27c] (1).

22. Marketing

by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m] (1).

23. Control de presupuesto: planificación, elaboración seguimiento del presupuesto

by Muñiz, Luis.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España PROFIT 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.154 M966c] (1).

24. Marketing: enfoque America Latina, el marketing científico aplicado a Latinomérica

by Arellano Cueva, Rolando.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 A678m] (1).

25. Call Centers

by Evans, Virginia.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Estados Unidos Express Publishing 2013Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 428.3 E242ca] (6).

26. Práctica elemental de auditoría

by Mendivil Escalante, Víctor Manuel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Learning 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 657.45 M538p5] (5).

27. Management II

by Evans, Virginia.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Estados Unidos Express Publishing 2013Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 428.3 E242m] (6).

28. Marketing

by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl.

Edition: 7 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m7] (3).

29. Principios de contabilidad

by Romero López, Álvaro Javier.

Edition: 5 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw-Hill ; 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 657 R763p5] (2).

30. Casos de Dirección de Marketing

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Pearson Educación 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 431 DC] (8).

31. Cómo preparar un plan de negocios.com

by Eglash, Joanne.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Gestión 2000 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.84 E31c] (1).

32. Marketing hotelero

by Acerenza, Miguel Ángel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Trillas 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.2.47 A173m] (3).

33. Casos de mercadotecnia

by Fischer de la Vega, Laura | Espejo Callado, Jorge.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 F534c2] (2).

34. Administración de ventas

by Johnston, Mark.

Edition: 7 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.81 J73ad7] (1).

35. Fundamentos de Marketing

by Stanton, William | Etzel, Michael.

Edition: 14 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S792f14] (23).

36. Gestión de comercialización

by Brenes Bonilla, Lizette.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Costa Rica EUNED 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.84 B837g] (3).

37. Mercadotecnia y productividad turística

by Cárdenas Tabares, Fabio.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Trillas 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 C266m] (1).

38. Ventas: conceptos, planificación y estrategias

by Stanton, William | Buskirk, Richard H.

Edition: 9 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ; McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.84 S792v] (1).

39. Fundamentos de Marketing

by Kotler, Philip | Gary, Armstrong.

Edition: 8 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87f8] (4).

43. Marketing estratégico

by Cravens, David | Percy, Nigel.

Edition: 8 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España McGraw-Hill 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 C898m8] (1).

44. Principios de marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 12 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España Pearson 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87p12] (2).

45. Marketing: versión para Latinoamerica

by Kotler, Philip | Armstrong, Gary.

Edition: 11 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87m11] (13).

46. Técnicas de venta: técnicas orientadas a los procesos de desarrollo y cierre de la venta

by Míguez Pérez, Mónica.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España Vigo 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.81 M636t2] (2).

47. Marketing

by Solomon, Michael | Stuart, Elnora.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia Prentice-Hall 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S688m] (1).

48. Administración de ventas

by Johnston, Mark W | Masrhall, Greg W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw-Hill ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.84 J73a] (1).

49. Ofrezca a sus clientes lo que desean

by Ulwick, Anthony W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw-Hill ; 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.812 V45o] (1).

50. Promoción de ventas : herramienta basica del marketing integral

by Chang, José Luis.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Argentina ; Granica ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.82 Ch548p] (1).

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