Colegio Universitario de Cartago

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1. Marketing contemporáneo

by Kurtz, David.

Edition: 15 ediciónMaterial type: computer file Computer file; Format: electronic Publisher: México ; Cengage Learning ; 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K96m] (2).

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2. Marketing management

by Kotler, Philip | Keller, Kevin.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Estados Unidos ; Pearson ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87m] (1).

3. Nuevos fundamentos de mercadotecnia: hacia el liderazgo del mercado

by Münch Galindo, Lourdes | Sandoval, Paloma.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Trillas ; 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 M963n] (2).

4. Marketing

by Kerin, Roger | Hartley, Steven | Rudelius, William.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw-Hill ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K39m] (1).

5. Introducción a la Administración

by Cunningham, William | Aldag, Ramon.

Edition: 2 ediciónMaterial type: computer file Computer file; Format: electronic Publisher: Estados Unidos ; Iberamericana ; 1989Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658 C973i] (1).

6. Clásicos Harvard de la Administración

Material type: computer file Computer file; Format: electronic Publisher: México Educar Cultural Recreativa 1986Availability: No items available Withdrawn (1).

7. Conceptos de administración estratégica

by David, Fred R.

Edition: 9 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Pearson Educación ; 2003Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.401.2 D261c] (1).

8. Marketing de servicios: un enfoque de integración del cliente a la empresa

by Zeithaml, Valarie A.

Edition: 2 edición.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 Z48m] (1).

9. Administración básica

by Rodas Carpizo, Alejandro.

Edition: 3 edición Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Limusa ; 2000Availability: No items available

11. Marketing de servicios

by Cobra, Marcos.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ; McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8C657m] (1).

12. El plan de marketing: guía de referencia

by Burk Wood, Marian.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Pearson Educación ; 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 B947p] (2).

13. Plan de mercadotecnia

by Cohen,Willian.

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Continental ; 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 C678p] (1).

14. Dirección hotelera: operaciones y procesos

by Gonzólez, Lydia | Talón, Pilar.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Sintesis ; 2003Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.2.1 G643d] (1).

15. Empresarios pequeños y medianos

by Lambing, Peggy | Kuehl, Charles.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Prentice-Hall 1998Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.022 L224e] (1).

16. Administración de servicios: estrategias de marketing, operaciones y recursos humanos

by Lovelock, Christopher | Reynoso, Javier | D' Andrea, Guillermo | Huete, Luis.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L898a] (1).

17. Las 11 leyes inmutables de la creación de marcas en internet

by Ries, Al | Ries, Laura.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: ES Deusto 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.827 R559l] (1).

18. Los 10 pecados capitales del marketing: indicios y soluciones

by Kotler, Philip.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Deusto 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87di] (1).

19. Cómo ser un emprendedor exitoso

by Kreimer, Nataniel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Argentina Cultura Librera Americana 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.022 K92c] (2).

20. Marketing

by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m] (1).

21. Mercadotecnia en línea para Pymes

by Berkley, Holly.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Patria Cultural 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 B513m] (1).

22. Marketing en empresas de servicios

by De Andrés Ferrando, Jose María.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Alfaomega 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 D282m] (2).

23. Elaboración del plan de marketing, aplicación en Excel

by Marin, Quico.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Profit 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 M337c] (2).

24. Marketing en Internet

by Janal, Daniel S.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2000Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 J33m] (4).

25. Mercadotecnia

by Fischer de la Vega, Laura | Espejo Callado, Jorge.

Edition: 4 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 F534m4] (6).

26. Casos de Marketing

by Fischer de la Vega, Laura | Espejo Callado, Jorge.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 430 DC] (6).

27. Marketing

by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl.

Edition: 7 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m7] (3).

28. Marketing en Internet

by Rica, Enrique de la.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: ES ANAYA 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 R478ma] (1).

29. El plan de negocios para la industria restaurantera

by Durón García, Carlos.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Trillas 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.4.23 D964p2] (1).

30. El plan de negocios para la industria restaurantera

by Durón García, Carlos.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Trillas 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.4.23 D964p] (1).

31. Markenting: manual formativo

by Torres Tirado, Laura.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia Ediciones de la U 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 T693m] (1).

32. Lo quiero

by Davies, Mark | Catling, Tina.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Gestión 2000 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 D255q] (1).

33. Marketing en ferias turísticas

by Acerenza, Miguel Ángel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Trillas 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.5.10 A173m] (4).

34. Casos de mercadotecnia

by Fischer de la Vega, Laura | Espejo Callado, Jorge.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 F534c2] (2).

35. 75 grandes decisiones gerenciales y 21 de las peores

by Crainer, Stuart.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Cecsa 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.43 C886s] (1).

39. Mercadotecnia: conceptos y prácticas modernas

by Schoell, William.

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Prentice-Hall 1991Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S559m] (1).

40. Cómo crear un plan de marketing

by Westwood, John.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Nuevos Emprendedores 2000Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 W521c] (1).

41. Marketing creativo: para el servicio de comidas

by Fisher, William P.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Trillas 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.4.12 F537m] (1).

42. Promoción de ventas : herramienta basica del marketing integral

by Chang, José Luis.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Argentina ; Granica ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.82 Ch548p] (1).

43. Los 80 conceptos esenciales de marketing de la A a la Z

by Kotler, Philip.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Pearson Educación ; 2003Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87o] (1).

44. Marketing estratégico

by Best, Roger J.

Edition: 4 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España Pearson 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 B561m4] (1).

45. Coolhunting y tendencias, a la cacería de ideas geniales para innovación

by Riveros Tovar, Paula.

Edition: 21 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia Ediciones de la U 2013Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 R621c] (1).

46. Estrategías de Mercadotecnia en Internet: estrategias comprobadas para el mercadeo exitoso de sus productos y servicios

by Vassos, Tom.

Material type: book Book; Format: print Publisher: México Prentice-Hall 1996Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.84 V339e] (1).

47. Mercadotecnia

by Sandhusen,Richard.

Material type: book Book; Format: print Publisher: México 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S217m] (1).

48. Publicidad, promoción y comunicación integral en marketing

by Clow, Kenneth E | Baack, Donald.

Edition: 4 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 C648p4] (4).

49. Dayketing: hoy es un gran día para vender más

by Sarrias Martí, Luiggi.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Profit 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S247d] (1).

50. Marketing internacional

by Czinkota, Michael | Ronkainen, Ilikka.

Edition: 8 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 C998m] (1).

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