Colegio Universitario de Cartago

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Administración de servicios: estrategias para la creación de valor en el nuevo paradigma de los negocios

by Lovelock, Cristopher.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Prentice-Hall 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L898a2] (10). Log in to add tags.
Atención al cliente

by Paz Couso, Renata.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia Ediciones de la U 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.812 P348a21] (2).
Como hacer marketing sin recursos

by Rice, Craig S.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Argentina ; Granica ; 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.84 R495c] (1).
Comportamiento del consumidor

by Schiffman, León | Lazar Kanuk, Leslie.

Edition: 10 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.834.2 S333c10] (1).
Dirección de marketing

by Kotler, Philip.

Edition: 14 ediciónMaterial type: computer file Computer file; Format: electronic Publisher: México Pearson 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87di14] (4).
Dirección de marketing

by Kotler, Philip.

Edition: 15 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Pearson ; 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87di15] (2).
El emprendedor de éxito

by Alcaraz Rodríguez, Rafael.

Edition: 5 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2015Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.404 A348e5] (2).
Elaboración del plan de marketing, aplicación en Excel

by Marin, Quico.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Profit 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 M337c] (2).
Estrategia y táctica empresarial en redes sociales

by Merodio, Juan.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ; Ediciones de la U ; 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 006.754 M575e] (1).
Fundamentos de Marketing

by Hernández Garnica, Clotilde | Maubert Viveros, Claudio Alfonso.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Prentice Hall ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 H557f] (2).
Fundamentos de marketing

by Talaya, Agueda Esteban | Mondejar Jiménez, Juan Antonio.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; ESIC ; 2013Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 T137f11] (2). Checked out (1).
Gestión comercial de la Pyme: herramientas y técnicas básicas para gestionar eficazmente su empresa

by García Asca, Fernando.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ; De la U ; 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.022 G216g] (1).
Gestión de comercialización

by Brenes Bonilla, Lizette.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Costa Rica ; EUNED ; 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.84 B837g] (1).
Gestión y marketing de servicios turísticos y hoteleros

by Izaguirre Sotomayor, Manuel Hernán.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ; Ecoe Ediciones ; 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 I98g2] (3).
Google analytics

by Ledford, Jerri | Teixeira, Joe | Tyler, Mary.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Anaya 2010Availability: No items available Checked out (1).
Investigación de mercados: marketing 4.0

by Torre Collao, Luis de la.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Editorial Macro ; 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.83 T689i] (1).
Investigación de Mercados: para una mejor toma de decisiones

by Céspedes Sáenz, Alberto.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ; De la U ; 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.83 C422I] (1).
La estrategia del océano azul

by Chan Kim, W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Profit ; 2015Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 Ch454e] (7).
Marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 14 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Mexico Pearson Educación 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87m14] (19). Checked out (1).
Marketing

by Kerin, Roger | Hartley, Steven | Rudelius, William.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K39m11] (3).
Marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 16 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Mexico Pearson Educación 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87m16] (7).
Marketing internacional

by Cateora, Philip | Gillys, Mary | Graham, John.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw-Hill ; 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.6 C359m16] (1).
Marketing management

by Kotler, Philip | Keller, Kevin.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Estados Unidos ; Pearson ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87m] (1).
Marketing para medios sociales: un plan estratégico

by Baker, Melissa | Baker, Donald | Borman, Nicholas | Neher, Krista.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2015Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 B255m] (2).
Mercadeo digital en la nueva economía

by Brenes Bonilla, Lizette.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Costa Rica ; EUNED ; 2018Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 B837m] (2).
Mercadotecnia

by Fischer de la Vega, Laura | Espejo Callado, Jorge.

Edition: 4 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 F534m4] (6).
Mercadotecnia de productos y servicios sociales : principios tácticos y estratégicos

by Caldwell Marín, Eldon Glenn.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Costa Rica EUCR 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 C147m] (4).
Mi mercado: mercado tikwe

by Mondol López, Lenin | Amador Hernández, Gustavo | Acuña Cascante, Maureen.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Costa Rica OMI 2013Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 M741m] (1).
Neuromarketing: marqueteando los deseos

by Díaz Chuquipiondo, Richard.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Macro ; 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.834.2 D542n] (1).
Neuroventas: ¿cómo compran ellos? ¿cómo compran ellas?: aprenda a aplicar los conocimientos sobre el funcionamiento del cerebro para vender con inteligencia y resultados

by Braidot, Néstor Pedro.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Argentina Granica 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 B814n] (2).
Véndele a la mente: no a la gente

by Klaric, Jürgen.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ; Planeta ; 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 k63v] (1).
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