TY  - BOOK
AU  - Evans, Virginia
AU  - Dooley, Jenny
AU  - Vickers, Criag
TI  - Sales and marketing
SN  - 9781471540462
U1  - 428.640.24 E92s 
CY  - Estados Unidos
KW  - VOCABULARY
KW  - WRITING
KW  - SPEAKING
KW  - LISTENING
KW  - READING
N1  - Table of contents:; Book 1: Unit 1: Sales. Unit 2: Marketing. Unit 3: Types of sales 1. Unit 4: Types of sales 2. Unit 5: The marketing mix 1. Unit 6: The marketing mix 2. Unit 7: Product descriptions. Unit 8: Product details 1. Unit 9: Product details 2. Unit 10: Distribution and pricing. Unit 11: Payment options. Unit 12: Costs and profit. Unit 13: Desccribing change. Unit 14: Describing benefits. Unit 15: The marketing and sales force.; Book 2: Unit 1: Sales systems. Unit 2: Opening. Unit 3: Following up. Unit 4: Negotiating, Unit 5: Closing. Unit 6: Commissions. Unit 7: Sales presentations. Unit 8: Consumer problems. Unit 9: Promotions and sales. Unit 10: Sales forecasts. Unit 11: Networking. Unit 12: Motivation techniques. Unit 13: Sales territories. Unit 14: Sales ethics. Unit 15: Internet sales.; Book 3: Unit 1: Branding. Unit 2: Markets and competition. Unit 3: Costumer relations management. Unit 4: Consumer behavior. Unit 5: Marketing research 1. Unit 6: Marketing research 2. Unit 7: Marketing strategies. Unit 8: Campaign assessment. Unit 9: Endorsements and sponsors. Unit 10: Marketing environments. Unit 11: Market segmentation. Unit 12: Advertising. Unit 13: Marketing ethics. Unit 14: Marketing and technology. Unit 15: International marketing.
ER  -