Colegio Universitario de Cartago

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75 grandes decisiones gerenciales y 21 de las peores

by Crainer, Stuart.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Cecsa 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.43 C886s] (1). Log in to add tags.
Administración 2: serie integral por competencias

by Guerrero Reyes, Claudia | Galindo Alvarado, Fernando.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Grupo Editorial Patria ; 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658 G934a] (1).
Administración básica

by Rodas Carpizo, Alejandro.

Edition: 3 edición Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Limusa ; 2000Availability: No items available
Administración contemporánea

by Garza Trevino, Juan Gerardo.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw Hill 2000Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658 G245a] (2).
Administración de servicios: estrategias de marketing, operaciones y recursos humanos

by Lovelock, Christopher | Reynoso, Javier | D' Andrea, Guillermo | Huete, Luis.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L898a] (1).
Administración integral: hacia un enfoque de procesos

by Baca Urbina, gabriel | Rodríguez Perego, Nicolás | Pacheco Espejel, Arturo.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Patria ; 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658 B116A] (1).
Casos de Marketing

by Fischer de la Vega, Laura | Espejo Callado, Jorge.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 430 DC] (6).
Casos de mercadotecnia

by Fischer de la Vega, Laura | Espejo Callado, Jorge.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 F534c2] (2).
Clásicos Harvard de la Administración

Material type: computer file Computer file; Format: electronic Publisher: México Educar Cultural Recreativa 1986Availability: No items available Withdrawn (1).
Comercialización de productos y servicios turísticos

by Milio Balanzá, Isabel | Cabo Nadal, Mónica.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Paraninfo ; 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.2.47 M644c] (4).
Cómo crear un plan de marketing

by Westwood, John.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Nuevos Emprendedores 2000Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 W521c] (1).
Cómo ser un emprendedor exitoso

by Kreimer, Nataniel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Argentina Cultura Librera Americana 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.022 K92c] (2).
Comportamiento del consumidor

by Solomon, Michael.

Edition: 10 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Pearson ; 2013Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.834.2 S689c10] (2).
Conceptos de administración estratégica

by David, Fred R.

Edition: 9 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Pearson Educación ; 2003Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.401.2 D261c] (1).
Coolhunting y tendencias, a la cacería de ideas geniales para innovación

by Riveros Tovar, Paula.

Edition: 21 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia Ediciones de la U 2013Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 R621c] (1).
Dayketing: hoy es un gran día para vender más

by Sarrias Martí, Luiggi.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Profit 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S247d] (1).
Dirección de marketing y ventas

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Estados Unidos Cultural 1998Availability: No items available
Dirección de marketing y ventas

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Estados Unidos Cultural 1998Availability: No items available
Dirección de marketing y ventas

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Estados Unidos Cultural 1998Availability: No items available
Dirección hotelera: operaciones y procesos

by Gonzólez, Lydia | Talón, Pilar.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Sintesis ; 2003Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.2.1 G643d] (1).
Diseño y comercialización de productos turísticos locales y regionales

by Milo Balanza, Isabel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.2.47 M644d] (1).
El consumidor turístico

by Borja Sole Luis de | Casanovas Pla, Josep Andreu | Bosch Camprubi, Ramón.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; ESIC ; 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 B734c] (2).
El Negocio de la Felicidad: desarrollo y marketing turístico de paises, regiones, cuidades y lugares

by Chias, Josep.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Pearson Educación 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 Ch532n] (6).
El plan de marketing en la PYME

by Sainz de Vicuña Ancín, José María.

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España ; ESIC ; 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S157p3] (1).
El plan de marketing: guía de referencia

by Burk Wood, Marian.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Pearson Educación ; 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 B947p] (2).
El plan de negocios para la industria restaurantera

by Durón García, Carlos.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Trillas 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.4.23 D964p2] (1).
El plan de negocios para la industria restaurantera

by Durón García, Carlos.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Trillas 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.4.23 D964p] (1).
Elaboración del plan de marketing, aplicación en Excel

by Marin, Quico.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Profit 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 M337c] (2).
Emprendimiento: Conceptos y plan de negocios

by Prieto Sierra, Carlos.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Pearson educación ; 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.409 2 P949e] (4).
Emprendimiento: conceptos y plan de negocios

by Prieto Sierra, Carlos.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Pearson Educación ; 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.409 2 P949e2] (3).
Emprendimiento: conceptos y plan de negocios

by Prieto Sierra, Carlos.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Pearson Educación ; 2017Availability: No items available
Empresarios pequeños y medianos

by Lambing, Peggy | Kuehl, Charles.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Prentice-Hall 1998Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.022 L224e] (1).
Estrategías de Mercadotecnia en Internet: estrategias comprobadas para el mercadeo exitoso de sus productos y servicios

by Vassos, Tom.

Material type: book Book; Format: print Publisher: México Prentice-Hall 1996Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.84 V339e] (1).
Estudio de Mercado TEC Digital

by Martínez Valverde, Sergio.

Material type: computer file Computer file; Format: electronic Publisher: 2015Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: DE 145] (1).
Ética en los negocios: decisiones éticas para la responsabilidad social e integral personal

by Hartman, Laura P | Desjardins, Joe | Espinoza, Francisco A.

Edition: 2 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 174.4 H333e2] (2).
Éxito: su estrategia de marketing digital en 5 pasos

by Kutchera, Joe.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Patria 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K97e] (2).
Fundamentos de marketing turístico

by Acerenza, Miguel Ángel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Trillas ; 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 A283p] (2).
Fundamentos de marketing turístico

by Rey, Manuel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Síntesis ; 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 R456f] (2).
Fundamentos de mercadotecnia

by Santesmases Mestre, Miguel | Valderrey Villar, Francisco | Sánchez Guzmán, Adriana.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Patria ; 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S234f] (1).
Gestión de empresas turísticas sostenibles

by Quesada Castro, Renato.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Costa Rica EUNED 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.0.1 Q5g] (12). Checked out (1).
Gestión de empresas turísticas sostenibles

by Quesada Castro, Renato.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Costa Rica EUNED 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.0.1 Q5g] (1).
Gestión de empresas turísticas sostenibles

by Quesada Castro, Renato.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Costa Rica EUNED 2009Availability: No items available
Introducción a la Administración

by Cunningham, William | Aldag, Ramon.

Edition: 2 ediciónMaterial type: computer file Computer file; Format: electronic Publisher: Estados Unidos ; Iberamericana ; 1989Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658 C973i] (1).
Introducción a la mercadotecnia

by Sangri Coral, Alberto.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Grupo Editorial Patria ; 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S195i] (1). Checked out (1).
La esencia de la estrategia de marketing: la estrategia a partir del consumidor

by Homs, Ricardo.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Cengage ; 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 H768e] (1).
La Gestión de Marketing en el Turismo Rural

by Mediano Serrano, Lucía.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Pearson Educación 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 M489g] (5).
Las 11 leyes inmutables de la creación de marcas en internet

by Ries, Al | Ries, Laura.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: ES Deusto 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.827 R559l] (1).
Lo quiero

by Davies, Mark | Catling, Tina.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Gestión 2000 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 D255q] (1).
Los 10 pecados capitales del marketing: indicios y soluciones

by Kotler, Philip.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Deusto 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87di] (1).
Los 80 conceptos esenciales de marketing de la A a la Z

by Kotler, Philip.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Pearson Educación ; 2003Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87o] (1).
Los equipos docentes: formación y funcionamiento

by Delaire, Guy | Ordronneau, Hubert.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Narcea ; 2003Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 371.11 D334e] (1).
Manual para elaborar un plan de mercadotecnia

by Fernández Valinas, Ricardo.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 F363m] (3).
Markenting: manual formativo

by Torres Tirado, Laura.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia Ediciones de la U 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 T693m] (1).
Marketing

by Kerin, Roger | Hartley, Steven | Rudelius, William.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw-Hill ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K39m] (1).
Marketing

by Kerin, Roger | Hartley, Steven | Rudelius, William.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K39m11] (3).
Marketing

by Lamb, Charles | Hair, Joseph | McDaniel, Carl.

Edition: 11 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Cengage Learning ; 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L 218m11] (1).
Marketing

by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m] (1).
Marketing

by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl.

Edition: 7 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2014Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m7] (3).
Marketing contemporáneo

by Kurtz, David.

Edition: 15 ediciónMaterial type: computer file Computer file; Format: electronic Publisher: México ; Cengage Learning ; 2012Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K96m] (2).
Marketing creativo: para el servicio de comidas

by Fisher, William P.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Trillas 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.4.12 F537m] (1).
Marketing de destinos turísticos: análisis y estrategias de desarrollo

by Bigne Alcaniz, Enrique | Font Aulet, Xavier | Andreu Simo, Luisa.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; ESIC ; 2000Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 B593m] (2).
Marketing de servicios

by Cobra, Marcos.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia ; McGraw-Hill ; 2001Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8C657m] (1).
Marketing de servicios

by Withers, Jean | Vipperman, Carol.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México CECSA 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 W824m] (1).
Marketing de servicios: conceptos, estrategias y casos

by Hoffman, K. Douglas | Bateson, John E.

Edition: 4 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8. H699m4] (1).
Marketing de servicios: personal, tecnología y estrategia

by Lovelock, Christopher | Wirtz, Jochen.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson 2015Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L898ma7] (3).
Marketing de servicios: un enfoque de integración del cliente a la empresa

by Zeithaml, Valarie A.

Edition: 2 edición.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; McGraw-Hill ; 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 Z48m] (1).
Marketing edición Latinoaméricana

by Lamb, Charles W | Hair, Josep | Mc Daniel, Carl.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Cengage Learning ; 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 L218m] (4).
Marketing en empresas de servicios

by De Andrés Ferrando, Jose María.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Alfaomega 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 D282m] (2).
Marketing en ferias turísticas

by Acerenza, Miguel Ángel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Trillas 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.5.10 A173m] (4).
Marketing en Internet

by Janal, Daniel S.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2000Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 J33m] (4).
Marketing en Internet

by Rica, Enrique de la.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: ES ANAYA 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 R478ma] (1).
Marketing estratégico

by Best, Roger J.

Edition: 4 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España Pearson 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 B561m4] (1).
Marketing for hospitality and tourism

by Kotler, Philip | Makens, James | Bowen, Johnt.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Estados Unidos Pearson 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 K87m] (1).
Marketing internacional

by Czinkota, Michael | Ronkainen, Ilikka.

Edition: 8 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 C998m] (1).
Marketing internacional

by Czinkota, Michael | Ronkainen, Ilikka.

Edition: 10 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2013Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 C998m10] (1).
Marketing Internacional de lugares y destinos

by Kotler, Philip | Gertner, David | Rein, Irving | Haider, Donald.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 K87ma] (7).
Marketing management

by Kotler, Philip | Keller, Kevin.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Estados Unidos ; Pearson ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 K87m] (1).
Marketing para instituciones educativas: guía para planificar la captación y retención de alumnos

by Manes, Juan Manuel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Argentina ; Granica ; 2008Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 M274m] (1).
Marketing para medios sociales: un plan estratégico

by Baker, Melissa | Baker, Donald | Borman, Nicholas | Neher, Krista.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Cengage Learning 2015Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 B255m] (2).
Marketing turístico

by Serra, Antonio.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España Piramide 2002Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 S487m] (2).
Mercadotecnia

by Fischer de la Vega, Laura | Espejo Callado, Jorge.

Edition: 4 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México McGraw-Hill 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 F534m4] (6).
Mercadotecnia

by Kotler, Philip.

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Prentice-Hall ; 1989Availability: No items available
Mercadotecnia

by Sandhusen,Richard.

Material type: book Book; Format: print Publisher: México 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S217m] (1).
Mercadotecnia de productos y servicios sociales : principios tácticos y estratégicos

by Caldwell Marín, Eldon Glenn.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Costa Rica EUCR 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 C147m] (4).
Mercadotecnia de servicios

by Lovelock, Cristopher H.

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: España ; Pearson Educación ; 1997Availability: No items available
Mercadotecnia en línea para Pymes

by Berkley, Holly.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Patria Cultural 2006Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 B513m] (1).
Mercadotecnia Turística

by Halloway, J.C | Plant, R.V.

Material type: book Book; Format: print Publisher: México ; Diana ; 1996Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 H197m] (1).
Mercadotecnia y productividad turística

by Cárdenas Tabares, Fabio.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Trillas 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.10.14 C266m] (1).
Mercadotecnia: conceptos y prácticas modernas

by Schoell, William.

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Prentice-Hall 1991Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 S559m] (1).
National and regional tourism planning and metodologies and case studies

by Word Tourism Organisation.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; OMT ; 1994Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.1.40 O67n] (2).
Nuevos fundamentos de mercadotecnia: hacia el liderazgo del mercado

by Münch Galindo, Lourdes | Sandoval, Paloma.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Trillas ; 2005Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 M963n] (2).
Plan de mercadotecnia

by Cohen,Willian.

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México ; Continental ; 2004Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 C678p] (1).
Plan de mercadotecnia para el Quisco Azul del Club Sport Cartagines

by Barrantes Monge, María Laura.

Material type: computer file Computer file; Format: electronic Publisher: 2017Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: DE 195] (1).
Principios de Marketing

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Thomson 2007Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 P957p] (1).
Promoción de ventas : herramienta basica del marketing integral

by Chang, José Luis.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Argentina ; Granica ; 2009Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.82 Ch548p] (1).
Publicidad digital: hacia una integración de la planificación, creación y medición

by Martínez Pastor, Esther.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: España ; ESIC ; 2016Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 M385pu] (1).
Publicidad, promoción y comunicación integral en marketing

by Clow, Kenneth E | Baack, Donald.

Edition: 4 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Pearson Educación 2010Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.8 C648p4] (4).
Sistemas de información gerencial

by McLeod Jr., Raymond.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México Prentice-Hall 2000Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 658.403.8 M117s7] (1).
Turismo : planeación y perpectivas

by Goeldener, Charles | Ritchie, J.R. Brent.

Edition: 3 ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México Limusa 2011Availability: Items available for loan: Biblioteca Alfonso Chase Brenes [Call number: 1.0.56 G595t] (1).
Ventas y mercadotecnia para hoteles, moteles y resorts

by Foster, Dennis L.

Material type: book Book; Format: print Publisher: México ; McGraw-Hill ; 1995Availability: No items available
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